Author Archives : jwd


Digital wallets & iBeacons for Retailers

Digital wallets such as Apple Passbook (for iPhones) and Google Wallet (for Android devices) are used to arrange and manage the digital versions of things you usually physically take with you when you go shopping, such as loyalty cards, discount coupons, gift cards, … …basically any card you keep in your leather wallet, typically with some kind of barcode on; Apple […]


Better Creative, Analytics and Reporting Needed to Improve Mobile Ad Effectiveness

Better Creative, Analytics and Reporting Needed to Improve Mobile Ad Effectiveness Apr 28, 2014 Marketers consulted by eMarketer gave mobile ads a B-minus for effectiveness Multiple factors need to be taken into account when gauging the effectiveness of mobile display advertising. All told, marketing and digital advertising experts consulted for a new eMarketer report gave […]


Dynamic Interactive Online Ads

Duinker Associates | Duinker Associates Duinkerassociates werkt in de tools voor contextual marketing en focust exclusief op het DAL server platform om DYNAMIC INTERACTIVE ONLINE ADS, te leveren. ADVERTEER MET DAL, ONS REAL TIME RELEVANT ONLINE AD PLATFORM FOCUS Dit DAL platform maakt het mogelijk voor adverteerders om in real time de meest relevante online […]